5 Tips for Launching (and Marketing) Your Very Own Supplement Line

The supplements industry is booming, and there’s never been a better time to hop aboard this burgeoning sector. Especially with so many people quarantining and working to lead healthier lifestyles, there’s been an increased interest in health and wellness products making this the perfect time to capitalize on this entrepreneurial opportunity. If you’re interested in getting into the supplements business, the internet makes it easier than you might think. Here are five tips for launching (and marketing) your own supplements line.


Pick an excellent manufacturer.

One of the most important things to consider when it comes to launching your own supplements company is what company will handle the production and distribution of your products. Not all softgel manufacturers are created equally, and finding a company that will truly partner with you can make a world of difference as you start to scale your sales up and branch out into different types of supplements and products. Superior customer service is truly crucial if you want to do well in the supplements business.

At the same time, there are a few other things to look for from a manufacturer as you’re shopping around to find the right partner. For example, a company that offers end-to-end service, complete with custom formulation and packaging design can be incredibly beneficial if you’re just starting out. Since everything will be handled under one roof, you’ll only have a few specific point people to contact if you have a question or need help with an issue, instead of playing phone-tag with a variety of distributors, graphic designers, sales reps, and manufacturers.

Determine what niche you want to target.

When you’re just starting out in the dietary supplement industry, it’s important to consider what sorts of customers you’d like to do business with. For example, you may be interested in giving women a multivitamin that meets all of their daily needs, or you may be excited about getting the chance to sell pre-packaged protein shakes for bodybuilders and athletes. Whatever your focus is, it’s a good idea to pick a narrow niche when you’re just starting out. This lets you focus more on the task at hand and also helps you differentiate yourself from competitors by illustrating that you’re focused on depth and not breadth when it comes to wellness.


Focus on branding.

Another way to really leverage your strengths and set you apart from the competition is through branding. Think of branding as a way to simultaneously broadcast to others who you are as a company as well as potentially attract new customers to your business. Your company’s logo, color scheme, fonts, and even word choices and personality on social media platforms all contribute to your overall brand, so spend some time brainstorming what really speaks to your company’s ethos and the customers you serve.

Set up meetings—and dress to impress.

As you’re working to boost sales, you’ll likely need to take a lot of meetings with potential retailers and wholesale outlets. In all of these meetings, it’s crucial to look your best. Although many people like to think that it’s the inside that counts, when it comes to perceived business proficiency and success, your outfit does a lot of talking. If it’s been a while since you felt confident in what you were wearing, consider investing in a few professional petite dresses that really serve to flatter your body with their cut and sizing. Not only will you feel better about the way you look, but you’ll also project that confidence to those you’re meeting with.

Use targeted marketing to reach your customers.

Social media has always had a high ROI, and now that more users are online due to the pandemic, social media’s ROI has gotten even more impressive. Nowadays, targeted marketing campaigns on Facebook, Instagram, or Snapchat are easy to create based on a variety of demographic and behavioral data. All of this means it’s easier than ever to attract the customers you want and sell them on your nutritional supplements.